Google Express needed a refresh of their newbie onboarding series. We had to create dynamic modules and develop a more effective campaign, but use existing imagery. I also coordinated a scrappy photoshoot to show Google Express that new imagery could significantly improve the emails and that Epsilon could manage the shoots. That option wasn't within their scope or timeline, but demonstrated our capabilities.
This email series had a clickthrough rate double of the previous onboarding series.
Creative director - Armando Ani, Senior Art Director - Caroline Cahill Canty, Copywriter - Julie Vree