When Carrot was going to launch the first-of-its-kind metabolic-fertility program, we needed a bold new way to capture attention of the market. In our research, we learned how critical the 3-12 months of time are before a woman tries to get pregnant and decided to brand it the “Premester.” This idea built on the standard three trimesters but also capitalized on the widely accepted “fourth trimester” for the postpartum period.
Starting in July we ran a multi-faceted campaign across all of our channels:
A sizzle reel announcement
An entire landing page dedicated to the concept of the Premester, featuring animated videos providing education around the root causes of metabolic dysfunction — exercise, nutrition, sleep quality, and stress management
SEO blog articles and social posts
Outreach campaigns for the sales and customer success team
Informative webinar for consultants, prospects, and existing customers
A multi-part thought leadership series for our Chief Medical Officer, Asima Ahmad (part 1, part 2, part 3)
A metabolic-fertility guide
Clinical white paper
Results:
Carrot earned #1 Google ranking for “metabolic fertility” (surpassing the NIH) and secured top placement in AI Overview, as well as #1 and #4 rankings for “Premester.”
27k+ impressions for Asima’s Premester posts
12k organic video views
300+ views of the guide and 115+ views of the white paper
Carrot’s sales team closed out the best sales quarter in the last 2.5 years
Dr. Asima Ahmad’s thought leadership series on LinkedIn
