Google My Business (GMB) is a free service offered to small and medium businesses across the globe. Owners can list their business so they are visible on Google Search and Maps. Each month, they receive a Monthly Performance Report of the activity. GMB came to us for a redesign and strategic testing to increase open and click through rates. In addition to making the design more modern, we updated it to be responsive now that Gmail supports responsive design. The redesign beat all of their targets and attracted attention from various news sources including Search Engine Land and blogs.
Open rate: +15.1% Click Rate: +146.5% CTOR: +114.1%
Creative Director - Armando Ani, Associate Creative Director - Caroline Cahill Canty, Art Director - Sunja Culley