After winning the Goody new business pitch, my team and I helped launch several new products as well as an entirely new line extension of heat products. We wanted to make these stand out from other hair spots and successfully did that through the use of different shooting and editing techniques. 

Responsible for concepting, editing and retouching.
ACD Copy - Emarie Bell, ACD Art - Jessica Briggi, Art Director - Caroline Cahill Canty