The Maybelline 2010 Calendar was a promotional piece sent to Maybelline PR representatives across the globe. These posters play with the scale of the products and create big, bold images with strong makeup statements. Each 27"x36" poster folds down to a 9" square with a closeup image or logo. Four different versions of the cover and back cover were sent featuring different models.
Responsible for concepting, on set art direction and overseeing retouching.
Creative director - Brian O'Reilly, Art Director - Caroline Cahill
This project won a Gold NY Addy Award in 2010.