In the early days of Pinterest, Patrón Tequila was hesitant to jump on board. Our team felt strongly enough about it that we brainstormed a concept - Patrón Brunch - and pulled together a bare bones photoshoot in which I served as art director, prop stylist, photographer and photo editor. We also repurposed imagery the clients already had and showed them how we could package them as new boards. The client loved the idea and we went on to shoot several more (and more legit) concepts including a picnic.
Responsible for concepts, art direction on set, photography, image selection and retouching.
Creative Director - Troy Benton, Art Director - Caroline Cahill Canty